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Fernando Shuttles & Tours

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travel brand design
We crafted the brand and website for Fernando Shuttle and Tours – Private Adventure Shuttles that pick you up in South Africa & take you on unforgettable tours of Mozambique & Swaziland

Fernando Shuttles & Tours

We crafted this travel brand design for Fernando Shuttle & Tours is a South African-based travel company that specializes in adventure tours to Swaziland, Mozambique, and other breathtaking destinations across Africa. With operational hubs in Pretoria, Durban, and Johannesburg, our adventure shuttles are designed to transform your travel experience, ensuring that the journey is as enjoyable as the destination.

The Fernando Shuttle & Tours team believes that the drive is a part of your journey. They are more than a shuttle service; they are dedicated to making every mile memorable. Their brand promises comfort, friendliness, and fun.

Many shuttle services focus solely on getting you to your destination, often neglecting the experience of the journey itself, but at Fernando Shuttle & Tours, we are passionate about showcasing the beauty of Africa to our travelers and holiday-makers. Our air-conditioned shuttles ensure a comfortable ride, while our enthusiastic team guarantees a memorable adventure.

Travel Brand Design Concept:

This travel brand design captures the essence of travel nostalgia with a vintage concept featuring marine life elements and retro typography. This design pays homage to the iconic logo styles of the 70s and 80s, characterized by bold fonts and striking icons that conveys their message of comfort, friendliness & fun. Colour choices play a crucial role in bringing this vintage look and feel to life while maintaining a modern touch. The shades of blue adds a calming vibe, perfect for the relaxed and enjoyable travel experience promised. The colors are carefully selected to complement the vintage theme, making the overall design cohesive and visually appealing.

Logo Inspiration:

The logo design for Fernando Shuttle & Tours is reminiscent of the classic logos from the 70s and 80s. It features prominent icons and typography that not only capture the spirit of those times but also emphasize their commitment to creating a distinctive and memorable brand identity. The marine life elements symbolize the adventurous and exploratory nature of their tours, aligning perfectly with their brand’s mission of showing travellers and holiday-makers the beauty of Africa.

This design was featured on Design Rush on their Best Travel Logo Designs of 2024 list.

About the Client:

fernandoshuttleandtours.co.za

What they said:

Hi, I’m Tara, a professional brand designer with +10 years’ experience, crafting Corporate Identities for businesses, entrepreneurs and Substack writers.

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