Sam Jackson is a sustainable travel specialist & climate action strategist.
Sam wanted watercolours incorporated into the logo design for Resolute Earth, but he had a very clean website with lots of nature photography, which suits a more bold & solid logo. The website was beautiful, by the way, so I created a logo that has a balance of solid shapes & soft watercolours that would hold up against the rich photography backgrounds on the website.
I love the hope & resilience that Sam brings to Climate action & I wanted to communicate that positivity in the branding for Resolute Earth.
In Sam’s words, “It is my hope and belief that with collective action, we children of the 21st century will find that we were born at just the right time to change everything.”3