Sam really liked the idea of having watercolors in the Resolute Earth logo. But, his website featured rich, dark colours with lots of saturated nature photos, and that called for a more bold and solid logo. So, I worked on creating a logo that’s a mix of strong shapes and watercolors, making sure it stands out nicely against the stunning background photos on his website. I also made an alternative version that looks great on a white background.
I love the hope & resilience that Sam brings to Climate action & I wanted to communicate that positivity in the branding for Resolute Earth.
In Sam’s words, “It is my hope and belief that with collective action, we children of the 21st century will find that we were born at just the right time to change everything.”