Royal Plastic Manufacturing is a Johannesburg based plastics manufacturer, appealing to consumers who are looking for plastic goods that are both modern & sophisticated.
Plastic goods are underrated. They can be mass-produced & sold cheaply, but the founders of RPM had a love & a vision for their premium plastic products. This needed to be conveyed with a premium Corporate Identity.
Brands with a strong Corporate Identity can get away with premiumisation, and here was our chance to prove it. A thread of sophistication needed to be carried through all the touchpoints of their brand; the corporate stationery & through the founders themselves through their interactions with potential clients & resellers.
“Our clients fondly refer to our chair as the RPM chair due to its exceptional durability.” – Obaid Khan, Founder of RPM2