As it happens, I stumbled upon James Fell’s Facebook channel pretty early in the pandemic. I found his brutally honest & irreverent style refreshing & funny — especially during a time of lockdown stress, doomscrolling & the fake news cycle. So when I was approached to design a logo for James Fell’s new publication, ‘Sweary History’, I couldn’t believe my luck!
Being a regular reader of James Fell’s column, I immediately had a sense of the tone I wanted to capture with this design. Paradoxically irreverent and but also deeply invested with the real lives of people in history. So it was one of the quicker designs process, with almost no revision rounds to speak of.
It was also cool to find out that James is just as witty on a video call as he is in his daily column.
You can find “Sweary History” exclusively on Substack.