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2016

Curve and Pixel

Corporate Identity

Curve and Pixel offers real hand-painted watercolor art. Everyone needs a passion project; a side-hustle – and this one is mine.

While battling a particularly bad case of impostor syndrome in 2016, I took out some paints & paintbrushes & dreamed of another life. Maybe I could have been a watercolour artist instead of a website designer?

As I sat down to paint, and as my personal painting style took shape, I was pleased to find that in today’s market, an artist today needn’t be a ‘struggling artist’ anymore. There are platforms that make it easy for artists to sell their work & I found the artists online to be super-supportive.

Before I knew it, I had a side-hustle business, Curve and Pixel & I was hooked.

After my mini-crisis was over, I was pleased to find that I came away with more confidence in my talents, both as a website designer & as a watercolour artist.

Sometimes people ask me what the name “Curve and Pixel” means, & that’s a sign that I could have picked a name that is more obvious to a wider audience. “Curve” refers to the curves of vector graphics & “Pixels” – well, you know what those are – so the logo & name is all about the process of painting real hand-painted watercolor art & then saving the artwork to digital formats.

I continue to enjoy the freedom & balance that watercolour painting brings to my work & my life. Sometimes it’s nice to put away the computer-screen, pour a jug of water, lay out the paint tubes, listen to the quiet with the occasional gentle ting & splash of the paintbrushes as I dip my paintbrush, dig into some delicious watercolours, & dream.

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Hi, I’m Tara, a brand designer with +10 years’ experience, crafting Corporate Identities for writers, entrepreneurs and small businesses owners.

I’ve designed more than 100 Brands for some of the biggest personalities, such as Dan Rather, Anne Helen Petersen, Casey Newton & James Fell, just to name a few.

Our streamlined Substack Package was created in partnership with the team at Substack to suit content creators launching podcasts & newsletters.

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Our Substack Package was created in partnership with Substack to suit content creators launching podcasts & newsletters.

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