Substack Starter Kits

Your express ticket to a visually captivating & cohesive brand identity that resonates with your audience.
critical mass substack logo brand design portfolio

Critical Mass

In creating the artwork for Lawrence Krauss’ new publication, “Critical Mass,” I wanted to capture his love for science and his stand against superstition and religious dogma in a simple design. The title itself, “Critical Mass,” inspired the concept of an intersection, where science and culture come together. I aimed...

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skeptic substack

Skeptic | Michael Shermer

Michael Shermer is an American science writer, executive director of The Skeptics Society and founding publisher of Skeptic magazine. The Skeptics Society is a non-profit organization that promotes scientific skepticism and seeks to debunk pseudoscience and irrational beliefs. For this design, there were many ideas that I wanted to play...

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the burner files substack

The Burner Files

Crafting the brand for this gritty publication, “The Burner Files,” I got privileged view into Geoffrey Cain’s adventurous career as a roving foreign correspondent & author. Drawing inspiration from Geoffrey’s firsthand experiences in authoritarian and far-off locales—from the secretive corridors of North Korea to the expansive trans-Siberian railway across Russia;...

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sweary history omnibrand portfolio

Sweary History

As it happens, I stumbled upon James Fell’s Facebook channel pretty early in the pandemic. I found his brutally honest & irreverent style refreshing & funny — especially during a time of lockdown stress, doomscrolling & the fake news cycle. So when I was approached to design a logo for...

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astro poets

Astro Poets

I had the great pleasure of working with the Astro Poets, Alex Dimitrov and Dorothea Lasky on the design for their upcoming Substack channel, launching Feb 2021. Astro Poets are fresh & fun & they’re bringing astrology into the 21st Century, with insight, advice and humor for every sign of...

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Substack Kits

We make Substack publications look amazing

Starting a Substack Publication? We’ve worked with the Substack team to design over 100 Substack kits for some of the biggest names, such as Dan Rather, Anne Helen Petersen, Casey Newton & James Fell, just to name a few. 

With our Substack Starter Kit, you can focus on what you do best — creating amazing content for your readers — while we create a design that complements your writing style.

Our Substack Packs include everything you need to launch: 

Choose between our two Substack packages and get a professional logo that attracts readers & reflects what your publication is all about. 

Substack Kits

Launching a publication or podcast on Substack?

This package was designed with YOU in mind!

This package was created in partnership with Substack to suit content creators like you, launching passion projects like podcasts & newsletters.

We’ve designed more than 100 MicroBrands for some of the biggest personalities, such as Dan Rather, Anne Helen Petersen, Casey Newton & James Fell, just to name a few.

We stripped out all the complexity that usually comes with the brand design process, to bring you a professional brand, in less time.

the uprising substack brand portfolio

See our work

Here are just some of the Substack Publications we’ve designed for

Reporting about the world of video games, from someone who has been on the beat for 20 years

Stephen Totilo

@STEPHENTOTILO
Stephen Totilo has been reporting on the video gaming industry for 20 years. He’s been a reporter at MTV News & The New York Times, author of the daily Axios Gaming newsletter, and Editor in Chief at Kotaku. Stephen connects with big names in gaming, sharing their insights, while also shining a light on real people in the industry, from those facing job challenges to developers with important stories to tell.
Over 6,000 subscribers
Analysis, ideas, and community: Everything you need to profit from the stock market.
Trading is the most egalitarian activity there is. The field is level and everyone can rise no matter who they are or what their background is.
lund loop brand
the lund loop brand portfolio
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the lund loop 02
lundloop substack

Brian Lund

@THELUNDLOOP
Brian Lund is a Southern California–based fintech executive, author, and trader with over 35 years of market experience. He has been a frequent guest on CNBC and his articles have appeared in the Wall Street Journal, Yahoo! Finance, CNN, Traders World magazine, AOL’s Daily Finance, and other domestic and international outlets. Brian is the author of Trading: The Best of the Best and publishes The Lund Loop, a top-ranked finance newsletter on Substack.
Over 8,000 subscribers
fx:macro is a newsletter for traders, investors and everyone else interested in currencies and global macro.
FX Macro brings you up to speed on the relevant macro developments: central banks, economic data, sentiment, intermarket analysis. For traders, investors and everyone interested in what’s going on in FX and macro.
fx macro brand
fx macro brand 04
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fx macro logo brand portfolio substack pack

FXMacroGuy

@FXMacro
FXMacroGuy is an experienced trader who prefers to keep his true identity under wraps.
Over 6,000 subscribers
Science, Culture, Reason, Public Policy, & Fascinating Ideas
In the best of all possible worlds, culture, ideas, science, reason, and public policy are all interconnected, and benefit from the interplay between them.
critical mass icon brand portfolio
critical mass substack logo brand portfolio
critical mass brand design omnibrand
critical mass substack logo brand portfolio omnibrand
omnibrand critical mass substack portfolio brand design

Lawrence M. Krauss

@LAWRENCEKRAUSS
Lawrence Krauss is an American-Canadian theoretical physicist and cosmologist who has taught at Arizona State University, Yale University, & Case Western Reserve University. He is an advocate for public understanding of science, public policy based on sound empirical data and science education, and the author of several bestselling books, including A Universe from Nothing: Why There is Something Rather than Nothing (2012) and The Greatest Story Ever Told—So Far: Why Are We Here? (2017).
Over 5,000 subscribers
Global tech, business, and reportage
I’ve spent my career in authoritarian and far-off places, from inside North Korea to the trans-Siberian railway across Russia, from investigations into genocide in Cambodia to experiments in technological surveillance in China.
the burner files brand portfolio
the burner files brand omnibrand portfolio
burner files substack kit omnibrand brand portfolio
burner
the burner files brand portfolio omnibrand

Geoffrey Cain

@GEOFFREYCAIN
Geoffrey Cain is an American journalist, author, and writer and anthropologist specialising in geopolitics and technology. He is the author of “The Perfect Police State” and “Samsung Rising”. His work has appeared in The Economist, Time, Wired (magazine), The New Republic and The Wall Street Journal and he is also a regular commentator on Bloomberg TV, BBC, CNN, and NPR.
Over 1,000 subscribers
Reporting on the January 6 attack and its aftermath.
This is an age of upheaval. And a moment as unpredictable and unstable as this one demands an unconventional approach to political news.
the uprising with hunter walker substack wordmark
the uprising hunter walker
the uprising substack brand portfolio omnibrand
the uprising with hunter walker substack04
the uprising substack brand portfolio substack

Hunter Walker

@HUNTERWALKER
Hunter Walker is an investigative reporter and bestselling author based in Brooklyn, New York. He has spent the last decade reporting on politics including acting as White House Correspondent for Yahoo News, politics editor for Business Insider, and senior editor at the New York Observer. He is the author of “The Truce: Progressives, Centrists, and the Future of the Democratic Party.” and co-wrote the New York Times bestselling book “The Breach: The Untold Story of the Investigation into January 6th.”
Hundreds of paid subscribers
This newsletter includes observational humor, gratitude, small doses of advice, and reminiscence about American life and other pleasures.
Even in a time of elephantine vanity and greed, one never has to look far to see the campfires of gentle people
Garrison keillor and friends substack kit brand portfolio
Garisson keillor and friends substack brand package 02
Garisson keillor and friends substack brand package 01
omnibrand portfolio garisson keillor substack brand
garisson keillor and friends icon substack portfolio

Garrison Keillor

@GARRISONKEILLOR
Garrison Keillor is an American author and radio personality. He is best known as the creator of the Minnesota Public Radio show, ‘A Prairie Home Companion’, and is the author of more than twenty eight books including “Lake Wobegon Days”,”Leaving Home” & “Good Poems for hard times” which feature his distinctive nostalgic exploration of small-town life.
Over 100,000 subscribers
Those who cannot remember the past . . . might have better recall with a history teacher who uses the word “fuck” a lot.
I can’t believe I have to say this, but Nazis are bad. Bad before World War II. Bad during. Still bad now.
sweary history james fell substack02
sweary history james fell substack portfolio
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James Fell

@JAMESFELL
The first thing that you should know about James Fell is that he swears. A lot. He’s written for Time magazine, Men’s Health, NPR and the Guardian, and is the author of ‘The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant’. But Covid-19 changed James Fell’s career arc: “On April 19th, 2020 I decided to write an “on this day” history piece and post it to my Facebook page. And it was popular, so the next day I did another. And that one was a lot more popular. So, I kept doing them and titled the daily column “On This Day in History, Sh!t Went Down” and in the first month there were over a million readers.”
Over 20,000 subscribers
Stories from all the infinite corners of a planet that is resilient, and resolute.
It is my hope and belief that with collective action, we children of the 21st century will find that we were born at just the right time to change everything.
resolute earth brand design04
resolute earth brand03
resolute earth branding corporate identity
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resolute earth brand04

Sam Jackson

@RESOLUTEEARTH
Sam Jackson is at the forefront of climate action as the Head of Impact at Ecologi. His particular areas of interest and expertise include nature conservation and restoration, environmental governance, and voluntary carbon markets. Currently, Sam’s team is working on Ecologi Zero, a carbon footprinting platform helping to support small businesses to take meaningful steps towards decarbonisation and has worked with a number of humanitarian charities around the world.

Substack Starter Kits

Everything you need to hit the ground running with Substack

Pricing in USD
Pricing in NZD
Basic
$ 395
00 USD
  •  

Got 10 minutes? Answer 10 easy questions & we’ll get started on a set of designs for your publication. 

After the first round of designs, we’ll invite you to meet our lead designer over a video call to get your responses & feedback. 

Logos are delivered in png (with transparent backgrounds) in all the sizes you need, including: 

  • Publication Logo
    (Size: 256 x 256px)
  • Cover image
    (Size: 600 x 600px)
  • Email Banner
    (Size: 1100 x 220px)

Get all the social media profile assets you need to get set up on: 

  • Facebook
  • Twitter
  • Instagram
  • Tiktok
  • Linkedin
  • Apple Podcasts
  • Spotify

And others

You’ll get all the editable files in Adobe Photoshop / Illustrator (just in case you ever need them)

We’ll provide you with a set of brand Guidelines to keep your brand identity consistent:

  • Logo variations
  • Corporate colors
  • Fonts

We love to help & will help with any  design related issues while setting up your Substack publication

Pro
$ 455
00 USD
  •  
popular

Got 10 minutes? Answer 10 easy questions & we’ll get started on a set of designs for your publication. 

After the first round of designs, we’ll invite you to meet our lead designer over a video call to get your responses & feedback. 

Logos are delivered in png (with transparent backgrounds) in all the sizes you need, including: 

  • Publication Logo
    (Size: 256 x 256px)
  • Cover image
    (Size: 600 x 600px)
  • Email Banner
    (Size: 1100 x 220px)

Substack recently launched publication sections which allow you to manage multiple newsletters or podcasts within a single publication.

This package includes up to 5 section banners as well as a reusable template to allow you to create your own. 

*additional banners charged on a per-hour basis. 

Get all the social media profile assets you need to get set up on: 

  • Facebook
  • Twitter
  • Instagram
  • Tiktok
  • Linkedin
  • Apple Podcasts
  • Spotify

And others

You’ll get all the editable files in Adobe Photoshop / Illustrator (just in case you ever need them)

We’ll provide you with a set of brand Guidelines to keep your brand identity consistent:

  • Logo variations
  • Corporate colors
  • Fonts

We love to help & will help with any  design related issues while setting up your Substack publication

Get started with Substack
Basic
$ 545
00 NZD (Ex GST)
  •  

Got 10 minutes? Answer 10 easy questions & we’ll get started on a set of designs for your publication. 

After the first round of designs, we’ll invite you to meet our lead designer over a video call to get your responses & feedback. 

Logos are delivered in png (with transparent backgrounds) in all the sizes you need, including: 

  • Publication Logo
    (Size: 256 x 256px)
  • Cover image
    (Size: 600 x 600px)
  • Email Banner
    (Size: 1100 x 220px)

Get all the social media profile assets you need to get set up on: 

  • Facebook
  • Twitter
  • Instagram
  • Tiktok
  • Linkedin
  • Apple Podcasts
  • Spotify

And others

You’ll get all the editable files in Adobe Photoshop / Illustrator (just in case you ever need them)

We’ll provide you with a set of brand Guidelines to keep your brand identity consistent:

  • Logo variations
  • Corporate colors
  • Fonts

We love to help & will help with any  design related issues while setting up your Substack publication

Pro
$ 625
00 NZD (Ex GST)
  •  

Got 10 minutes? Answer 10 easy questions & we’ll get started on a set of designs for your publication. 

After the first round of designs, we’ll invite you to meet our lead designer over a video call to get your responses & feedback. 

Logos are delivered in png (with transparent backgrounds) in all the sizes you need, including: 

  • Publication Logo
    (Size: 256 x 256px)
  • Cover image
    (Size: 600 x 600px)
  • Email Banner
    (Size: 1100 x 220px)

Substack recently launched publication sections which allow you to manage multiple newsletters or podcasts within a single publication.

This package includes up to 5 section banners as well as a reusable template to allow you to create your own. 

*additional banners charged on a per-hour basis. 

Get all the social media profile assets you need to get set up on: 

  • Facebook
  • Twitter
  • Instagram
  • Tiktok
  • Linkedin
  • Apple Podcasts
  • Spotify

And others

You’ll get all the editable files in Adobe Photoshop / Illustrator (just in case you ever need them)

We’ll provide you with a set of brand Guidelines to keep your brand identity consistent:

  • Logo variations
  • Corporate colors
  • Fonts

We love to help & will help with any  design related issues while setting up your Substack publication

Get started with Substack

Getting ready to launch on Substack?

Get a brand design kit that feels like you & has everything you need to get your publication launched on Substack

Substack Kits

Launching a publication or podcast on Substack?

This package was designed with YOU in mind!

This package was created in partnership with Substack to suit content creators like you, launching passion projects like podcasts & newsletters.

We’ve designed more than 100 MicroBrands for some of the biggest personalities, such as Dan Rather, Anne Helen Petersen, Casey Newton & James Fell, just to name a few.

We stripped out all the complexity that usually comes with the brand design process, to bring you a professional brand, in less time.

the uprising substack brand portfolio

Lets have a chat

You’re welcome to book a free consultation with me if you can find an available slot in my calendar.

tara slade on the climb

Hi, I’m Tara, a brand designer with +10 years’ experience, crafting Corporate Identities for writers, entrepreneurs and small businesses owners.

I’ve designed more than 100 Brands for some of the biggest personalities, such as Dan Rather, Anne Helen Petersen, Casey Newton & James Fell, just to name a few.

Our streamlined Substack Package was created in partnership with the team at Substack to suit content creators launching podcasts & newsletters.

If you want something more in-depth, check out our comprehensive Corporate Identity package.

Getting ready to launch your new thing?

Get a brand design kit that feels like you plus everything you need to launch with confidence

As a writer, you’re a master of stories that unfold word by word.

As a brand designer, my role is to be a visual translator, capturing the soul of your writing & communicating it concisely through a simple design.

Before your readers have a chance to read a single word you’ve written, your brand imagery, colours & fonts work to create the initial spark that draws your reader in, setting the stage for your words.

In an online world, where first impressions matter, a well-crafted brand is your beacon, signaling to readers in a way that says, “Hey, you found us – you’re in the right place.”

Your brand is a golden thread that weaves through every touchpoint, subtly colouring each communication and interaction, and infusing it with your unique character.

resolute ea

Branding is more than skin deep

Branding goes way beyond just attracting attention, and it goes deeper than aesthetics – it is subtly shaping expectations and creating an immediate connection with your readers.

Branding creates the magnetic pull that allows your true audience to find you, like a familiar face, amidst the crowd of online publications, and gives readers an immediate intuition about what to expect from your writing.

I’ve had the privilege of collaborating with more than 100 Substack writers, bringing their visions to life, and I’d love to do the same for you. 

getting ready to launch on Substack?

Get a brand design kit that feels like you & has everything you need to get your publication launched on Substack

Cut through the Online Noise

In the wild web where everyone’s fighting for a slice of attention, a standout brand is your online signature, making you easily recognizable to your audience.

Investing in your branding isn’t a vanity project; it’s a strategic investment to ensure your publication doesn’t get lost in the online noise.

When you brand is seamlessly aligned with your writing, it cranks up the volume of your content, turning your writing into a memorable online experience.