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Stephen Totilo

@STEPHENTOTILO

Stephen Totilo has been reporting on the video gaming industry for 20 years. He’s been a reporter at MTV News & The New York Times, author of the daily Axios Gaming newsletter, and Editor in Chief at Kotaku. Stephen connects with big names in gaming, sharing their insights, while also shining a light on real people in the industry, from those facing job challenges to developers with important stories to tell.

Over 6,000 subscribers

Game File

Reporting about the world of video games, from someone who has been on the beat for 20 years

In the last weeks of 2023, I developed the brand for “Gamefile,” the new Substack publication from gaming industry expert, Stephen Totilo.

During the discovery process, I realized that news from the gaming industry is often not as lighthearted as I’d imagined – and often tackles hard issues in the gaming industry. Also, many readers engage with Stephen’s writing during working hours, and so we decided that the branding should strike a delicate balance between bold, eye-catching & accessible, with a restricted color palette.

I aimed for a design that avoids excessive playfulness but, subtly integrated the concept of a gaming controller’s direction pad to provide context. The use of overlapping letters also adds a somewhat dynamic element to the overall aesthetic while remaining simple, solid and elemental.

I enjoyed working with Stephen on this design.

Want to work with me?

Want to chat about bringing your brand to life?

Tara has been an absolute pleasure to work with. She has an amazing eye for colour & space and gets it just right. She took my brief & made it even better than I thought possible.

Tara has developed a corporate identity & built a website that really reflects the essence of the brand we wanted to create. She was intuitive & creative & patient with us.

Tara Slade at OmniBrand has been amazing with building our website & expanding our brand for Colors of Hope & Kings Gate Ranch. The kindness she brings to every phone call is refreshing.

“Tara created an amazing Substack design for me. Working with her was a pleasure and I couldn’t be happier with the outcome”

I may have had 20 years of experience as a journalist, but when I began making the shift to start my own Substack, I felt like a disheveled mess. Thankfully, a friend told me about Tara's amazing design work at OmniBrand. One Substack pro package later, and I had a slick logo, an inspired color scheme and all the support I needed to feel like I was dressed for success.

Lets have a chat

Great! You’re welcome to book a free consultation with me if you can find an available slot in my calendar.

Hi, I’m Tara, a brand designer with +10 years’ experience, crafting Corporate Identities for writers, entrepreneurs and small businesses owners.

I’ve designed more than 100 Brands for some of the biggest personalities, such as Dan Rather, Anne Helen Petersen, Casey Newton & James Fell, just to name a few.

Our streamlined Substack Package was created in partnership with the team at Substack to suit content creators launching podcasts & newsletters.

If you want something more in-depth, check out our comprehensive Corporate Identity package.

Are you launching a publication or podcast on Substack?

We’ve designed more than 100 MicroBrands for some of the biggest personalities, such as Dan Rather, Anne Helen Petersen, Casey Newton & James Fell, just to name a few.

Our Substack Package was created in partnership with Substack to suit content creators launching podcasts & newsletters.

Substack Brand Package

With our Substack Starter Kit, you can focus on what you do best — creating great content for your readers — while I create a design that complements your writing style.

Our Substack Packs include:

Get a professional logo that attracts readers & reflects what your publication is all about.

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Stephen Totilo

Game File

Want to work with me?

Are you launching a publication or podcast on Substack?

Substack Brand Package

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OmniBrand Limited

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