Casey Newton is the former Senior editor at ‘The Verge’ & creator of ‘The Interface’.
In 2020, Casey announced his decision to start a newsletter on Substack called Platformer, and I was called on to do the brand design.
I’m calling it ‘Platformer’ — it informs you about platforms. But also in video games, a platformer is one where you jump from platform to platform, and to me, that’s the defining quality of modern life. We go from Twitter to Facebook to YouTube and back.’ – Casey Newton
On his decision to join Substack:
They’re really helping writers build communities, they’re helping readers discover new writers, and some writers are having this incredible success out there on their own.
Casey is having some success of his own on Substack. Since it’s launch in October 2020, his channel has grown to over 40 000 subscribers.2